Sephora is going to the beauty department in more than 70 Kohl’s department stores cross country this month – denoting the first step in a decade-long retail partnership focused on driving traffic to the two organizations.
The 2,500-square-feet beauty shops are scheduled to open on Aug. 20, Kohls declared. Purchasers – paying little heed to where they are – can likewise “shop a curated assortment of Sephora product offerings” on Kohl’s website.
The first 70 shops opening this month are part of the first 200 that should open this fall, as per the department store.
The significant department store chain and beauty retailer first declared their cooperation last December with plans to ultimately have Sephora become part of the cosmetics counters in at least 850 Kohl’s stores by 2023.
The 10-year partnership between Sephora, which is a division of LVMH Moët Hennessy Louis Vuitton SE, and Kohl’s stands to profit the two retailers as the Covid pandemic overturns shopping propensities.
The collaboration is said to offer “a wide-reaching customer base and unmatched visibility for Sephora’s brand partners within the prestige environment in which they thrive,” Kohl’s declared in December.
Similarly, the organization will help Kohl’s arrive at its goal of tripling cosmetics and beauty sales, said Kohl’s CEO Michelle Gass.
Sephora and Kohl’s aren’t the only major brands that declared a collaboration in the midst of an extraordinary retail environment that constrained a large number of organizations to turn their methodologies.
Weeks before Sephora and Kohl’s declaration, Target said it would be opening Ulta Beauty shops in excess of 100 stores in 2021.
The first 100 Ulta shops are scheduled to hit Target stores this month albeit the shops will ultimately be extended to “800 locations in the years to come,” as per Target.
Like Sephora, Ulta’s selection of makeup, beauty and fragrance products will likewise be accessible on Target’s website.
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